PURITO is a combination of the words "Purify" and "To”(originating from the Chinese character, 土 meaning “Soil”). “Purify” means to purify their natural ingredients to create safe and clean products. “To” means to go back to basics to strengthen and repair collapsed skin barriers. In the same manner that a healthy tree requires strong healthy roots, Purito believes that healthy appearing external skin is the result of nourishment of the underlying deeper layers of skin that are not visible. This ethos pervades their range of skincare products that target the health of your underlying dermal skin layers.