This Korean brand uses exclusively natural ingredients with minimal or no preservatives or other synthetic substances. The secret of Missha’s effectiveness is in the ingredients. Alongside the unique plants and herbal extracts, completely unconventional components such as fruit acids or charcoal are used in production, as are ginseng, natural oils, and extracts of marine plants. Missha made itself known to consumers in 2000, when it opened an online shop. Two years later it opened its first traditional retail store in South Korea. Within ten years, Missha had over 330 shops worldwide and a host of enthusiastic followers. The brand’s basic philosophy of quality having to be accessible is a strong argument for customer satisfaction. This means Missha products are reasonably priced while demonstrating above-average benefits in skin care. All Missha products undergo extensive testing and research, so you can be sure that every product is safe and effective.